The PPC Industry is Changing Fast

PPC is changing rapidly. The techniques and the display preference form Google, both are changing and the experts must keep up with the pace to keep their PPC campaigns relevant. We shall discuss the few recent changes in PPC in this blog.

Firstly, PPC now offers remarketing. Remarketing means getting lost customers back. On a slightly elaborate note, if a customer slips away before completing the purchase process on your website, Google will mark that client and whenever he visits a website where Google can display ads, Google will show your ads to him. You are free to tell Google how to select these customers. You can tell Google for how long to show the ad before giving up. Not every PPC agency in Essex can offer perfectly optimised Remarketing solution because it takes a deeper understanding of Google Adwords.

Secondly, you might have noticed, you don't see the results, the paid results, on the right hand side of the search result page, not anymore. Google has changed policy and now, all the ads are displayed right at the top and some at the bottom. This means, the ranking of your ad is now directly related to your rank. The side ads didn't work well anyway and many advertisers preferred a bottom placement than a side placement.

Finally, the ratio of the organic versus paid results are changing. There are search queries where Google displayed as low as 7 organic entries and the remaining page was filled with paid entries.

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Two Major Sections of SEO

SEO stands for search engine optimisation and it leads to better online presence. In other words, it improves the ranking of a website on the search result page so that when people are searching for something which the website offers, they find it via online search and can become a buyer, client or subscriber. SEO can be categories into two major sections, paid and unpaid or free and most of the agencies providing SEO in Essex offers both services.

Free or unpaid SEO is often called SEO, natural SEO or organic SEO. If you inspect a search result page for any query, you will see multiple entries at the top of the page which has a small 'ad’ marking on them. After that, there are approximately 10 results which don't have that marking. These are the organic result. The aim of organic SEO is the get the website included among these 10 results.

Other unpaid digital marketing channels might be unpaid social media promotion and email marketing. Video marketing, unpaid inbound content marketing and online reputation management are some of the more niche unpaid SEO techniques.

Among the paid SEO, there are majorly two segments, the search engine paid promotion and social media paid promotion. The 2-4 search results at the top of the page which has the ‘ad’ marking, are actually paid results. Companies need to pay for these slots and judging on many aspects, a few are displayed for the search phrase. On social media, certain posts are promoted and sent to millions of users in the paid promotion.

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Ecommerce Web Design is Different from Usual Web Design

Ecommerce is the future of business and thus, creating ecommerce portal is such a lucrative job. The ecommerce portals are different from the usual websites because they are like online shops which sell products and services to millions of buyers from all over the world. Your web design, thus, plays a very important role because that decides whether or not they will end up buying from your website.

You must be having a sales target and you must be serious about the ecommerce portal. Thus, a professional looking website is a must. This is why you need to choose your design and designer wisely. An ecommerce web design shall cost you more than a normal website design but it’s an investment you are making. A well-designed website will surely attract more customers.

•    In ecommerce website design, the functionalities, the sales conversion ratio and the design flow of the site are important elements.
•    The homepage of the website is the entrance to your website, you should ensure that you use the best graphics possible and rich text to entice customers in.
•    Please make sure that your actual product page is pleasant to the eyes. The online sales domain has tough competition and your website needs to fight against global sellers.
•    The technical sides of the website is very important as well. The website needs to be user friendly but the pages should load fast, the payment and shopping should be swift yet safe because there is no point in having spectacular look if the thing doesn't work. In the online domain, it only takes a few clicks to go to the next website.
•    Do not believe that flashy graphics are actually great for your website. Your website might end up looking great but not really successful. You haven't created a website to entertain your clients, you have products to sell to them. You should have an effective website deigns, instead.

There are many agencies who can do the design as per these points but you should look for a local agency because you can actually meet them and put your ideas forward. They can better understand the customer demography and your ideas as well. Thankfully, many web design companies provide ecommerce web design in Essex. You should find one who offer constant support and maintenance for your website because you don't want your website down at any time.

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Find A SEO Company Which You Can Trust

Properly done search engine optimisation can bring the website to the top of search result page when a person searches for a service or product without looking for any particular website. The idea is to help people to find a proper result, a service or a product from a particular company, when they are not looking for any particular company or are unaware of the companies who sell that product or service. There can be a hundred ways of increasing the ranking in SEO but the approved methods are a handful. These methods are often called white hat SEO. The idea here is to make the websites friendly towards the search engines so that the engines rank the website high for particular queries.

It is not uncommon to plan to hand over the SEO duties to a more specialised agency and that has multiple advantages as well. However, the market is full of shady players who defraud the clients who need SEO campaign. They mostly target the small and local businesses because they can get away with those. How, then, one finds a legit and trustworthy SEO agency on the internet?

It is actually easy to find the reputable agencies. Open your browser, go to a search engines and search for a SEO agency. The top few results are the paid results which are marked and you can ignore those results. Then, you can find lots of good agencies listed on the page and they are really dependable agencies because they rank. Had they not known SEO, their own site wouldn't have been ranking so high, isn't it? If you are looking for a local agency, you should search for SEO Company Essex or whatever your location is.

Sometimes, people who represent various SEO companies or at least, claim to do so, send our email newsletters to probable clients. These agencies offer special rebates and other enticements in the email. However, it would be wise to simply ignore these messages. If an agency is claiming to be the best in SEO, why does it resort to emailing random clients instead of ranking on the search engine result page? If they are not trusting their SEO skills, you shouldn't trust that either. The same can be said for the paid results which appear at the top of the result page. They pay to get those spots, which mean, they aren't confident of natural ranking either.

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Corporate Houses Need Professional Websites

Many people web design services locally when they start their business. A good web design company can improve the performance of an existing site as well as build a fully functional website from scratch, while maintaining the visual appeal. When we think of website design, we tend to think of it as a template. However, the real design is much more comprehensive and it attracts thousands of clients to your website. Every corporate house needs a professional looking website which completely caters to the needs of their users. Thus, corporate websites are designed based on what the customers wish to see on the website and not what the CEO might want.

Every agency who offer web design in Essex or London, also offer complete overhaul of an existing website as well. It starts with creating a new and dynamic model for the website and then by optimising the performance of the website. Many corporate houses need rich texts and audio visual elements on their website. The graphical transition between elements should be smooth. Many corporates need online shopping carts integrated on their website while some other want content management system. All these modules, elements and strategic placements keep the website interactive, engaging and interesting for the users.

If a complete overhaul of the website is not needed, you can improve it through different enhancements to the existing look and feel of the website. Custom logo design is a great way to create brand awareness and transmit your mission and vision statements to the users. Most of the web design companies also offer logo design services. They will either work on your existing logo or create you a completely new logo which goes well with your business. These small changes reflect your professionalism and that's something which every client would want to see in you.

Template designing is another oft required services for the corporate clients. If the client is planning to build a professional portal or website, the interface for that should completely converge with the client’s professional identity. There are thousands of ready-made templates to choose from and these agencies are adept at building bespoke templates as well. If you want some modifications on a purchased theme or template, they can alter the elements to meet your needs. Moreover, these agencies are established platers who offer complete support and maintenance for the templates they provide.

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3 Points To Choose The Best PPC Agency

There are a lot of PPC agencies to choose from and each of them has some kind of USP. Before you choose a PPC agency to handle your companies paid advertising, you need to know how to judge them and select the one for yourself.

•    You should ask for client list and recommendations they received. The PPC agency should have a decent past record to brag about. While some of these data might be confidential, they should be able to provide an overall figure and percentage of success so that you can judge how efficient and capable they have been of delivering the desired results.
•    What is one thing they have which their competitors doesn't have? Any good PPC agency in Essex should be dedicated to the causes of their clients. There are some PPC agencies who undertake every case with a new and different approach so that you don't end up being just another client.
•    Please check how do they charge for PPC campaign management. You should know all the different charges they will post. Will there be a set up fee and a management fee? Do they base their charges on your budget, as a percentage? If the campaign management fee is exceedingly high, you should ask them the reason. You should know all the taxes and rebates you might expect. You should insist for a detailed written bill over a verbal commitment.

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Two Challenges Faced While Ecommerce Website Designing

If you are planning to come up with an ecommerce website, the most difficult part would be the design or planning of the site. The technical back-end of the website is surely important but if nobody is planning to buy anything from you, the solid back-end is for no purpose. Buyers will only want to buy from a website which looks professional, has intuitive navigation and clean. The design should concentrate on making the buying process a smooth experience for the visitors. So, basically, while designing your ecommerce website, you face two challenges, time and money. We will discuss these two challenges here.

1st Challenge: Most people don't know where they can find a reliable agency for ecommerce website design in Essex. Most often, they start with asking their family, friends or relatives, the natural network we have. This approach is perfect and you can find a good agency via this. People tend to rely and trust an agency which comes recommended from a contact. However, this approach is old and with globalisation you might miss a good overseas agency which your contact would surely be unaware of.

2nd Challenge: Website design is only look and no feel, you can't touch, smell or taste it. Thus, conveying the idea to a designer becomes challenging. You might find it hard to explain the exact visual affects you want in your website. Communication with the designing agency is our 2nd challenge.

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The Versatile Aspects of Graphic Design

If you want to get your business ahead of your competitors, you need to build a website which is well designed. There are so many different web design companies in the world but the success or the failure of your business depends on it and thus, you can't compromise on quality here. There are many web design companies in Essex who also provide related services. They build different types of websites including ecommerce, social media, news aggregator, personal websites and more using different technologies like WordPress, HTML, PHP and other. They also provide internet marketing, server or hosting solutions, domain registration and website maintenance services. However, in this article, we will discuss their designing abilities. Most of these agencies also offer graphic design in Essex as well.

Graphic design is an integral part of website creation because even before the web developer starts to code the website, the website needs to get designed. Here the expertise of graphic designer comes into play. They would sit with the clients multiple times and understand the vision of the client. Then they will design the complete website, every page of it. These pages are not created as one element, however. Each of the elements, like the banners, the logo and the designs are differently designed and then they are brought together to create the excellent end product. If the client likes what he sees, the web developer starts to code the website.

Now, even though the duties of a graphic designer comprises both logo design and banner design, not every designer is good at designing everything. This is why the agencies keep multiple designers on their payroll because they need to design everything for their clients. Logo design is encapsulation of the business mission and vision into a tiny image while banners are elaborate and often are promotional in manner. Banners also contain many words. While some talented designers can do both equally well, that is not the general case. 

A good graphic designer will also remain open to newer ideas even after he has designed something. They would be flexible enough to incorporate the inputs from the client. Many designing agencies give three free iterations which means the client is free to suggest changes thrice. After that, the final product is selected. If the client still wants to change his idea, he might need to pay for that.

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Spot The Good SEO Companies Easily

SEO stands for search engine optimisation and when it is properly done, it allows the website to show up on the first page of a search engine result page when someone searches for a product, service or even information which the website carries. The idea is to make people aware of a website which sells something which the searcher is looking for, without naming any particular company. This searcher would then get a lot of websites who offer what he is looking for. There are so many methods and tricks of SEO but some of those are highly recommended by Google. These techniques are called white hat SEO. These techniques are for your website to rank higher on a Google when people look for something which is related to your site.

Many a times a company hands over the SEO duties to another agency or SEO company. However, there are some shady SEO players who would take these inexperienced clients, especially the small and new businesses, for a very expensive ride. How do you then spot a company who provides SEO in Essex because on the surface they all look alike.

Sometimes these SEO companies, the good ones and the bad or the fake ones, try to opt for email marketing where they send you emails containing special offers regarding their SEO packages. You should ignore such emails once you receive those because if they are so good in SEO, why wouldn't they rely on the client finding them on Google search engine result page while looking for SEO agencies and why would they need to resort to spamming the mailbox of the client! This obviously means that their own websites don't perform very well on google and thus, they can't get you the ranking they promise on those emails. The same is true if they are advertising their services via the paid model. They might be good for pay per click campaign though, even though they are not there for the SEO.

You should also completely avoid SEO agencies who come up with offers like top positions for certain number of keywords. All the modern search engine result pages offer personalised search results which means the search result is different for different persons. There is no absolute ranking and thus, this is a completely misleading statement. Google takes multiple things into account before showing the search result to any searcher.

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What To Look For In A Web Designer

If you choose the right decision about the web designer you are about to hire that could potentially change the course of your business. In fact, if you get it wrong, the decision might backfire and you can end up losing thousands of dollars. Not only you need to redo the whole thing but your business reputation might take a beating as well. Many companies made wrong decisions and repeated it and finally went bankrupt. Many other simply gave up the idea of having a good website because they felt it can't be done.

The website is a potential source of income for many companies but only if it is built right. Now every web designer knows how to create a professional looking website which converts the visitors into real customers by influencing them in the right way. If you want to save a lot of hassle then you need to hire such an Essex web design company who know how to build a business website and also understand the basics of internet marketing.

When you are building a website through a professional business website creating agency, you need to consider a few things.

Do they understand how the search engines work and what it takes for a website to be on the first page of Google search engine result page?  Can they help you to set up a PPC (Pay Per Click) campaign for your website and run it? Can they create contents which not only rank highly on the Google result page but also can entice and satisfy the visitors? Do they understand your exact requirements behind the website and where you want to see your business in near future? If no, have they made conscious effort to sit with you and understand that? Do they know of the multiple popular channels of internet marketing including social media marketing, search engine optimisation, email marketing, pay per click marketing, content marketing, video marketing and more?

Don't just rush into a decision and select a web designer in Essex as your business needs a great website to survive in this competitive market. You should take your time and hire a web designer who will want to understand your requirements and build a website which will add great value to your business in the years to come. This website will open up a completely new revenue channel for you. 

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What Makes It A Good Graphic Design?

Graphic designing is creating the front end of the webpage, generally, the page we see as the user. Coding is done beneath this layer and we don't encounter it, unless we go looking for it. Like every other thing, this can be done well or badly.

There are several factors to consider before you pass your verdict. Firstly, you should see how it looks at the first glance. Remember, your visitors would decide about it with their first glances as well so trust your feeling and discard it if you don't like the first glimpse. The first impression is the last impression and you wouldn't want to risk challenging that adage, especially when your revenue is at stake.

Secondly, see of the most important button, the revenue making button, the proverbial BUY NOW button is the floating above others as the most prominent button. If yes, then the designer has done a good job. Any decent graphic designer in Essex would first think out the revenue making button before designing the rest of the page around it.

Finally, see if the page is loading quickly. Many designers lose count of the page size when they overdo the designing. By adding too many heavy elements on the page, they make the page too heavy and it doesn't open fast enough. With mobile users on the rise, you must make the page load faster because these users are more impatient than the desktop users.

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Web Design is All About Usability

Web designing is not about how it looks, it's all about how it (the website) functions. If you don't agree, you are disagreeing with Steve Jobs, who made this comment while defining design in general. Thus, a beautiful looking website is not essentially a well-designed website, unless of course, it has the functionalities the user would desire and a navigation which needs no guidance. This is not understood by many web designers and often, many website owners as well. There are many web designers in Essex who would deliver a good-looking website, thinking they have done a great job. Thankfully, some other agencies understand the real meaning of effective web design and deliver websites where the users and visitors can be at ease. This, consequently, leads to better response from the users, which is, often, increased sales.

Think again, a beautiful webpage which looks stunning with all the animation but has no option to go back to the homepage, how would the user feel? This might be too simple an example, but you get the sense. Or, think of a website where there are so many designer features that the BUY NOW button loses the prominence. You wouldn't want that website for yourself, isn't it? Thus, web designing is not only making the website beautiful, it is making the website simply more user-friendly. If this is achieved, which can be checked via heat maps, the web designer has done a good job. 

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HTML5 Is Changing How Web Functions

Web designing has come of the age since the advent of HTML5. HTML5 is not just an upgraded version of the traditional HTML.  This is actually a very revamped version of HTML. For a starter, it has reduced the dependency on several other technologies, most notably CSS. This means many designing features, for which CSS functions were to be called can now be implemented using HTML functions directly.

One big advantage is how HTML5 can play audio and video by itself which means the days of the old and buggy Flash is almost gone. If you remember, Apple ditched Flash long ago, Microsoft also chipped in with Silverlight and now, modern browsers like Firefox allows you to play videos on the browser using inbuilt HTML5 functions. YouTube is also offering videos in HTML5 format. Some very rarely used functions of HTML has been deprecated to keep the things light.
 
You can see this change reflecting in the web designing field as well. Almost all the agencies offering web design in Essex are offering HTML5 based websites to their clients. Apart from the less dependency on CSS, which means they can troubleshoot more easily, they can now deliver responsive websites more easily. Now, responsive websites are here to stay because the number of mobile devices which are being used to access the internet is growing faster than expected. They need to cater to this mobile crowd and the easiest way is, again, HTML5.

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Creative Web Design Will Take You Far

If you take the bold move and hand over your web design duties to a creative web design agency over a more traditional web design agency, you get a certain edge in the eyes of your potential customers, over your competitors.

Traditional web designers place the utmost importance on creating a site which functions properly and contains the message which is needed. Now, in the days of Web 2.0, more agencies are entering the online market and they are looking for more creative ways to announce their presence.

Creative web design is not something new, it is an advanced version of what existed. However, instead of caring about the functionalities and the contents only. A huge importance has been placed on the aesthetics of the site as well, on how the website looks. This visual wow factor will capture the fancy of the visitors and impress them more. It will help them to distinguish your business from your competitors.

Think of a signboard on the side of a road which has beautiful images, designs and an attractive message and compare it with another which has a name and a number. Even if you see both, you will remember the visually pleasant billboard, simply because it was creative enough to catch your attention. 

Similarly, try to visualise two different websites with one offering the texts and basic navigation to the users and the other who has a beautiful header image slider with perfectly done button, followed by a motley of videos, animations, texts, infographics and more. The difference in the impressions they make is huge and people will not even remember the first website, in all probability.

Approximately two decades back, many agencies who provided web design Essex realised the importance of the internet and modern websites. Many of these agencies started to look for employees who can deliver these solutions and started to train other employees to become a full-fledged web design agency.  What they didn't realise that the visually appeal is not the only thing and they also need to deliver the functionalities and the content like previously.

In other words, a creative web design agency is worthless if they are unable to convert the design into proper coding. It is a commonplace issue with inefficient coders when they can't bring to life which the designer have created. If this is not taken care properly, a crippled website will be born.

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Measure The SEO Campaign Success By Yourself

SEO campaign results can tell you a whole lot of things about your campaign and your website. You need to know the most applicable and beneficial actions and plans for your website for it to be at the top of the search engines. Regular monitoring of the SEO campaign is needed so that you can check the progress of that towards the digital marketing goals. You can do all these by yourself, if you choose to, but if you are a business owner, you have multiple other things to attend to. You might not be able to pay as much attention to it as needed. It is a time-consuming and continuous job which requires full-time attention. This is why, many experts would suggest that you hire a SEO company. Thankfully, it is not difficult to choose a SEO company in Essex as many agencies offer this service at this location.

Even if you decide to let a SEO company to handle your campaigns, you still need to be at the top so that you can monitor the developments of the campaign itself. However, you need to know what to look for so that you can effectively measure the improvements made using these campaigns.

Content is the first thing you need to check. There is no limit or standard amount of content on your website. It depends on multiple factors including the design of the website and the amount of information you want to convey to your readers about your products or services. Try to read your content and see if you would have been happy to read what you see or read what you are offering your clients and visitors. You need to check if the content is properly presented for easier understanding. The content should also be updated constantly and regularly so that Google finds it fresh whenever the bot visits your website. The users also will be happy when they see that they are given newer information when they come back to the site. It will keep them interested in your website as well.

The next factor which you might want to check is the interlinking between your pages. Please ensure that all the links are working properly and leading to the desired pages so that when the Google bot is crawling your website, it is led to those pages in perfect order. These links also allow easier navigation around the site.

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Internet Marketing Is Changing The Course of Business

While it is easy to say that internet marketing has an effect on the decline of the offline sale, it is not easy to measure the impact simply because before the internet, there was no information highway which opened up such a big market for the companies. Internet marketing has an interactive model and the cost of distributing media and information to the world is abysmally low. Both of these make the channel perfect for every business model, regardless of the size of the business. The credit card companies combined data and realised that the online sales accounted for 15 billion dollars and the growth rate is unbelievable. Thus, it is not surprising to see that the budget for internet marketing is also getting bigger and internet marketing experts are earning a lot more than they used to do. There are several really good agencies providing internet marketing in Essex against nominal charges.

Internet marketing utilises all the technical and creative aspects of the internet, which includes design, development, sales, advertising and more. The common techniques utilised in the internet marketing are affiliate marketing, search engine optimisation, social media optimisations, paid campaigns, email marketing, online advertisement and more. There are more modern methods coming up like viral marketing, blog marketing, content and video marketing, online reputation management and more.

Internet marketing is the process of promoting any individual or business house through the optimal use of online activities like article marketing, websites, blogs, online marketing research, press release, email marketing and other proactive channels. If you want t understand the whole positive impact of the internet marketing, you can draw comparison with offline marketing but you need remember that you cannot really compare an orange against an apple. Both internet marketing and offline marketing need to complement each other so that the holistic marketing goals of the company are achieved. There are, however, some benefits which are peculiar to internet marketing and low cost is probably the biggest advantage.

Internet is free for all and thus, information can be shared freely, with the whole world, without spending anything. Thus, the overall cost of running internet marketing campaign is not much. Apart from the cost of building and maintaining a website, all the major expenses would be the charges and fees of the experts you hire. Obviously, in case of paid marketing, you need to pay the search engines but it is an optional feature of internet marketing.

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Advantages of Hiring an Essex Web Design Company

The economy of the world has changed over the last decade. Whole nobody could have predicted the evolution of the online market and ecommerce which took place, it is seemingly the biggest factor which has influenced the business world the most. The effects of these changes is visible in every part of the world. Essex, for example, used to be known for the agricultural industry and no other industry had any prominent presence in this area. This used to be true even though Brentwood is the origin of Ford cars or Harlow is where all the science, pharmaceuticals and electronics industry is. In other word, Essex used to have a diverse economy with agriculture being the major theme. In this county, small industries have started to grow in the recent times and along with them there are many Essex web design companies as well. They are mostly entrepreneurs oriented, compared to the traditional marketing because that is the easiest way to get publicity or connexion with the larger demography. Thus, finding a web design company is Essex is no longer a difficult task. There are certain benefits of collaborating with Essex based web development agencies as well.

First of all, you must consider how the economy is blooming in Essex. In 2008, Brentwood was ranked among the top 20 costliest places to live in the UK. Website developers can help entrepreneurs to tap this rich economy very easily. The web developers can build websites to cater the exact need of the entrepreneurs. Secondly, there are a large number of agencies offering web design in Essex and thus, you can make your choice among many different companies. You shouldn't be surprised to know that web design is a solid market in Essex and entrepreneurs are now trying to find out which related services to offer along with web design and development. The competition among the companies has forced them to think of modern features and services which they can offer to the clients. This is a very important advantage because you get more than you pay for, due to the competition among the providers.

Last but not the least, personal approach is possible when you hire a web developer from Essex. Although you might be tempted to collaborate with a foreign company to enjoy the cost benefits, you should prefer local companies for the communication benefit and better localisation of your website.

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Custom Design Vs Stock Design: A Comparison

Every web design agency would give you two choices before you select your design, you can choose bespoke design or you can choose a design from the stock of the agency. There are obvious pros and cons of both and we would discuss those.

Bespoke design: You get unique design that is for sure. Secondly, you can draw your own design using pen and paper and the designers would bring that to life. When you have unique design, obviously you will stand out. But, firstly, this process takes time because everything is done from the scratch and if you ever change your web designer, the support is difficult to get. More or less, you are dependent on the original designer for support. This is the costlier option as well because the designer obviously need to build everything from scratch.

Stock Design: You can choose from a large variety of designs which have been thoroughly tried and tested and enough documentation is available everywhere. The design can be finished quickly as well because the basic framework is already available. However, your design will not be unique as anyone can choose that design. But, another advantage would be that this is more economical most of the times.

When you approach a professional or an agency for web design in Essex, be sure that you ask about both the choices. Think well and decide for yourself. If you have lingering idea, custom design is better but if budget is a constraint, many would choose stock designs.

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Why Google Updates Hurt Certain Websites

Google updates come in different effects and names. There is the panda update which was targeted against websites which copied content from others or simply used flimsy content which is either too less or offer no value to the customers. Google Penguin update, on the other hand, punishes websites for creating unnatural links. If a website creates links on dubious websites or engage in link exchange or use the services of link farms, Google Penguin would surely demote the site. In short, Google tells us two things, build quality links from reliable, relevant and authoritative websites and offer rich, informative, fresh and long content to the visitors. Following these two factors, anybody can succeed in SEO.

In fact, these are the two prime activities of good SEO agencies, apart from technical SEO. While innumerable companies offer SEO in Essex, not everybody follow these guidelines. They engage in any or both of these practices for immediate success (or due to their habit of 2010 which they can't get rid of) and eventually make your website a rip This is why you should seek reliable SEO agencies because they would not engage in these activities and your site will never be exposed to the wrath of Google.

In 2017, SEO runs of good content and quality of the link building. Your SEO agency should have great content writers who can create attractive and informative web content for your site and link builders who judge a site in many matrices before building a link there.

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Social Media Makes World A Small Place for Businesses

In the modern time, communication is has become so easy, thanks to modern technology. The world doesn’t feel like a vast place, filled with geographically separated people. While that is still the truth, it feels like we are living in the same village where we can communicate with each other so easily. People from all over the world has come closer the distances have shrunk so much that anyone is just a click away.

In this world, we now have the so-called six degree of separation where any person in the world is has exactly 6 people between him and a complete stranger. This is possible due to the rapidly growing web of social networking. This has made it is increasingly important to promote your company or business on the social media. In fact, many companies are surviving by only investing in social media marketing in Facebook, Twitter, LinkedIn and similar.

This is your business’ easy way to international fame. You do realise that you just need to convince 6 people to make your company internationally known, right? That is easy when you hire a professional agency to do the social media marketing for you. These professionals have spent long time in social media marketing and they will cunningly strategise your campaign. There are many agencies offering social media marketing in Essex so finding them is not difficult either. Just don’t find the cheapest campaigner as the results might not be encouraging. You need to spend if you want quality work.

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Use Graphic Designing Agencies from Essex

Who would want to use a website which is not properly designed? Life is fast paced nowadays and nobody has the time or the patience to withstand a badly designed website, especially when they have alternatives which offer better browsing experience. If you believe that you have conveyed a lot in writing, please note that we simply don’t have the time to go through in-depth articles when graphics can deliver the message effectively and pleasantly. Thus, you need a web designing agency to do your job. Yes, you need a professional because you want your website to look professional, isn’t it? While you might get tempted to do it yourself, professional agencies is always a wise investment. Moreover, don’t outsource the job to a third party in a distant country where you have little control and lack of communication is commonplace. We would suggest that you stick to a local agency providing graphic design in Essex for the best results.

While there are many agencies in Essex providing graphic design and related services, you need to find an agency where they are passionate about their work. They should be able to understand your vision or goal for having the website. They should understand your target demography and your nature of business. Only then they can build something which you visualise. You can always get a readymade website design which they have provided to numerous companies but investing from a new design will make your website stand out from the rest.

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Two Features of Properly Designed Logos

A logo is the symbolic representation of the ideas, values and nature of business of any company. The purpose of any logo would be to create an impression about the company in the perception of the people. A common man should be able to form some idea about a company from the logo itself. Thus, the logo design is an important step in creating brand awareness for the company.

Contrary to the popular belief, a logo needn’t be a piece of art in design. A logo doesn’t need to be the display of designing skills of the designing agency nor does it need to follow the latest designing standards. Logo is made up of elements which represent the company. It should be unique, different and memorable design, that’s all. Thankfully, a few agencies are doing great logo design in Essex.

Unique Design

A logo should be really different from the other logos in the same business so that when someone sees the logo, he can remember your company, without confusing your company with any other company of the same domain. In fact, experts advice you not to follow the latest design trends as many companies would follow those and all of you would come up with similar looking logos. Concentrate on creating a really timeless logo which would defy age. Even 80 years after the company came up with the logo, the three pointed star of is still the logo of Mercedes-Benz. The world has changed so much in the last 80 years but the logo is still the same and is instantly recognizable.

Experts also forewarn against getting influenced by the logo design of another company as you might end up in the court for copyright violation. If you manage to avoid that, your logo will still not stand up as a unique symbol and your target customers will have difficulty in remembering it.

Adaptable Design

We have so many publicity materials around us, from visiting cards to websites, brochures, magazines, letter heads and seals, a well designed logo would look great on all of these materials. If the logo has some printed words on it, the words should be readable on all of these forms. However, the words shouldn’t be overwhelmingly large because that you dilute the design aspect of the logo.

You can see how the logos of big companies like IMB, HP, BP, Coca Cola and more are compact and adaptable across every publicity material.

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3 Principles of Infallible Web Design

Having a website can present your company to the world. You can offer your services and products to the world as well. You can rely on the revenue generated from this channel. However, a great web design is required for you to reap these benefits.

In this article we will discuss three important features of every successful website. If these principles are followed, you are assured to receive a great website when the project ends.

Firstly, the users will start on your website with the homepage and thus, your homepage should be impeccable. The homepage should be appealing to the user, should facilitate intuitive navigation and should load fast enough to keep the user interested in your website.

One thing you should avoid at all costs and that is the annoying pop-up page. These pages are meant to welcome the user but experience tells us that they do more harm than good. They might say “Welcome to our website” but in reality, you are annoying the user because he needs to close a meaningless page to get moving. This page has no benefit from the SEO angle either. Instead, you should allow the user to be comfortable and start with the homepage.

The second thing should be avoidance of banner advertising. After you have selected a nice design for your website, you might get tempted to use banner advertising and earn some extra income. These advertisements don’t look good on any professional website. While many companies still use these ads, they have lost their relevance long ago. They might be advertising your competitor’s products directly on your website. You can imagine what harm you might do to yourself by displaying these advertisements.

Once you have resisted the temptation of inserting banner ads or pop-up pages, and, of course, have created a beautiful homepage, it is time to move to the next topic and that would be navigation. Navigation on the website should always be intuitive. If the user doesn’t know how to surf your website or can’t find his way to your products or services pages, the website becomes worthless. They will simply exit your website and you will not be able to convert them.

Many agencies provide web design in Essex but not all of them are equally efficient. You should discuss your website building project with a few of them and choose the best one for yourself.

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Three Traits of Highly Successful SEO consultants

There are so many SEO consultants available but how to choose one? We will discuss three traits of SEO consultants which differentiate the good ones from the great ones.

Firstly, the SEO consultant should eagerly understand your business, the motto, the aim and the vision. It is widely acknowledged that before laying out the strategy of success for your business on the internet, the consultant should have a sound understanding of your business. Only after the SEO consultant has a clear understanding of the marketing goals and the overall business of the client, he can formulate a strategy of success and a winning SEO campaign.

If the consultant understands what you want to achieve via your online campaign, creating a successful SEO campaign would be easy for him. Otherwise, your SEO campaign would be no better than the proverbial headless chicken.

Secondly, the SEO consultant should have a holistic knowledge of the SEO practices ideally, he should understand concepts of business, including business objectives, demographics of target audience, marketing strategies, media mix & flight dates, messaging, creative considerations, success metrics, methods of measurement, and dependencies.

However, apart from those, he should have sound understanding in his core expertise areas. He should understand natural SEO, email marketing, paid campaigns, online reputation management, social media marketing, content creation and marketing, conversion optimisation, landing page optimisation and more. A knowledgeable SEO consultant can properly guide your online marketing campaign. There are some SEO consultants in Essex who can be named in this regard.

Thirdly, the SEO consultant should have brilliant verbal and written communication skills. He would be charged with the duties of monitoring and reporting and he would provide the clients with the status of the SEO campaign.

He should be able to make lucid suggestions on how to improve traffic or how to drive conversion. A month’s reporting should be enough to judge the consultant. Constant, clear and concise verbal and written communication sets a great consultant apart from a decent one.

If you are looking to drive your sales and improve the user behaviour of your website, you need a SEO consultant. Please don’t engage the first consultant who impresses you but check him out on these three criteria. If he passes these tests, you can engage him for a trial period. Once he meets your expectations, you can sign a permanent contract. Talk to his existing clients to get a better idea of his capabilities.

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Differentiate Between Good And Shady Digital Marketing Agencies

There are more than 3.5 billion internet users all over the world and UK alone spends more than 1.5 billion minutes online. Brits spend more than £100 per month online, on an average, and the online market is over £50 billion now. Thus, an online presence is compulsory now, for the success of online business. The most used way to get noticed and discovered online is by enlisting your website to the Google directory. However, any decent digital marketing agency from London would tell you that you need to be on the first page of Google to get noticed as nobody goes to the next pages.  And to achieve that, you need digital marketing.

If you wish to be successful online, being on the first page of Google is essential. There are no secrets and second opinion about this. Shady agencies might try to convince you that SEO is a niche market and only they have the secret recipe to take you to the first page of Google. However, Google has clearly mentioned the best practices for SEO and following those is enough. Anything else is simply dishonest tactics to get you as a client.

A decent digital marketer will have transparent and accountable methods. They will employ only the best practices and would try to pull a trick. They will also send you actionable insights instead of, or in addition to, weekly reports. They will set up clearly defined objectives before launching the campaign and will achieve those over a course of a few months.

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Build A Great Website, Not An App

Mobile app is for companies who are looking to facilitate their customers with the most user-friendly and the easiest way to access their online services. However, do we need app for everything? I wonder would we really want to install an app just because I need the service one time? This is a question even the companies should wonder about.

For example, Uber is a taxi booking service which we will need on a regular basis and it makes sense for the users to install this app. However, a packers and mover, a relocation specialist, is a service not needed many times for a user. Would he be installing this app just because he needs to use it once in every two years? Doesn't make any sense.

Enter responsive web design. Responsive web design is for companies who are confident of getting mobile traffic. This is way more beneficial for the companies who want to offer services or sell products to users which are not frequently used. Mobile browsers have improved greatly and even the bigger players like Mozilla Firefox have a very prominent web presence. Combined result, websites are rendered beautifully and every web functionality can also be used on the mobile.

Finally, don't think getting these websites to work is a tough ask. Many agencies are providing excellent web design in Essex. So, if you are a company, offering a product or service which is not needed often by the user, build a great website, not an app.

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Use SEO to Boost Your Online Revenue

The importance of SEO lies in increasing the number of leads for the business and they do it by increasing the ranking of the website for popular keywords on the Google search engine ranking page. Every company would want to decrease the marketing cost and increase the revenue at the same time. A good SEO strategy would do this for you. However, to get your SEO strategy really going, you need the help of a professional SEO agency. A holistic agency is always a better choice because they would provide you with everything you need for the SEO. It would reduce the cost and the effort significantly and will help you obtain result with little effort.

While digital marketing has become commonplace and reliable method of increasing your revenue, it should be properly executed for you to see the result. A holistic SEO approach is the key to this and these integrated SEO agencies should be able to do the job for you. Here are three things which you should expect from these agencies. Thankfully, it’s easy to find such a SEO agency in London.

Planning: They would lay out the whole SEO strategy for you, long-term and short-term. A good strategy is the best starting stone for any SEO campaign to succeed. Your chosen agency would consider your goal, your present situation and also do in-depth competitor analysis to tell you what you need to do, exactly.

Technical Analysis: The agency would also scan your site minutely for all the flaws and faults. That will determine and identify the areas which need improvement for the search engine to rank you better. It would also tell you the aspects where you need to improve for a better user experience. The Call to Action buttons are often overlooked but a small change in these can go a long way and dramatically change the revenue from the website. The audit will also ensure that the technical issues are dealt with, including image Meta, Meta tags of the pages, title tags, snippets, Google Analytics code integration, AdWords code integration and more. 

Web Development: Whether you need a new website or you need to modify the existing website, these agencies would help you in both. All of these agencies have their in-house web developers and designers so they can implement these changes once you approve. Professional web design is often the first thing your customers would notice, even if subconsciously.

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Importance of SEO for Online Profitability

It is really necessary to obtain a good SEO service to take your business forward and stay afloat in a fiercely competitive online arena. When it comes to optimising the site for a long term profitability, there is no substitute of SEO. For best results, you should use professional SEO companies who have proven records. SEO is all about customising and changing the features of a site to make it more search engine friendly.  Therefore, you need a properly experienced SEO manager who has a keen sense of SEO to optimise your website. Any business can receive a boosted ranking from a properly executed SEO campaign and consequently increase its revenue and profit.

Websites need to be visible to the users so that they can come and use the website for the services and products the website is to offer. This happens when the website is ranking on the first page for a particular keyword which the user is searching for. Then the user can click on the search result and arrive at the website. Therefore, the site needs to rank on the search engine result page prominently, for multiple good and popular keywords. There are several parameters which Google judges to decide the rank of a website. These include good content, ethical SEO methods, backlinks and the design of the website. Only a professional agency can help you with all these. Thankfully, there are several agencies providing professional SEO services London.

With the help of these SEO agencies, your website can meet the requirements of the visitors as well as the search engines. It helps you to design the website, for the visitors and the search engines. It also helps you to create relevant high-quality content which is meaningful and helpful to the visitors. These modifications make the site more likeable. As a result, increasing number of visitors visit your website.

To stay ahead of the competition and earn more profit, it is utmost important to have a good search engine ranking. But, handling the SEO campaigns yourself can be daunting as you need to spend hours to maintain the site and fix different issues. You might not be experienced in these type of jobs either. You might not have the time or the skills either. Most importantly, why would you spend time on this when you can spend that time in maximising your profit! 

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How To Choose SEO Company In London

SEO companies are everywhere. It is difficult to choose one when there are so many options to choose from. However, there are some traits which a good SEO company would demonstrate and we should spot those to segregate the good ones from the bad ones.

Google certified: when your aim is to rank on Google search result page, could you find a better alternative to someone who is certified by Google to work on your website? Any good SEO company would have multiple Google certified managers to take care of your website. Moreover, the agency itself would be Google certified partner and your website would be in safe hands.

White-hat SEO: how would you know that these agencies are not employing forbidden techniques to improve the ranking of your website? First sign to spot that would be how much time are they asking for your website to rank. SEO is a time-consuming process and nobody has a magic formula to take your website to the top, instantly. So, if someone is claiming that and showing evidence of doing it, they are probably using techniques which are forbidden by Google. These techniques work for a very short term and have a very high risk in the long term. Avoid those websites who claim to perform miracles for you.

Costing: While SEO is time-consuming, the whole process is not very costly. The fierce competition ensures that even the good agencies keep their services affordable. Do not pay an extravagant service charge to any company, no matter how good they claim to be.

Past records: a very important sign of the capabilities of the agency would be their past record. The record should include the original rank of the client website, the improved rank and should be totally verifiable. The agency shouldn't hesitate to give you the contact details of their clients for you to verify the records.

Reporting format: While most SEO agencies would send you weekly and monthly reports, mostly including the ranking of your website for different keywords, the good ones will also send you actionable insight so that you know what steps you need to take to ensure your ranking.

Using these tips you can choose a good SEO company London who can take your website to high ranking. Enter a contract with them only after you have verified them completely and been satisfied with their reputation.

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