The PPC Industry is Changing Fast

PPC is changing rapidly. The techniques and the display preference form Google, both are changing and the experts must keep up with the pace to keep their PPC campaigns relevant. We shall discuss the few recent changes in PPC in this blog.

Firstly, PPC now offers remarketing. Remarketing means getting lost customers back. On a slightly elaborate note, if a customer slips away before completing the purchase process on your website, Google will mark that client and whenever he visits a website where Google can display ads, Google will show your ads to him. You are free to tell Google how to select these customers. You can tell Google for how long to show the ad before giving up. Not every PPC agency in Essex can offer perfectly optimised Remarketing solution because it takes a deeper understanding of Google Adwords.

Secondly, you might have noticed, you don't see the results, the paid results, on the right hand side of the search result page, not anymore. Google has changed policy and now, all the ads are displayed right at the top and some at the bottom. This means, the ranking of your ad is now directly related to your rank. The side ads didn't work well anyway and many advertisers preferred a bottom placement than a side placement.

Finally, the ratio of the organic versus paid results are changing. There are search queries where Google displayed as low as 7 organic entries and the remaining page was filled with paid entries.

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Two Major Sections of SEO

SEO stands for search engine optimisation and it leads to better online presence. In other words, it improves the ranking of a website on the search result page so that when people are searching for something which the website offers, they find it via online search and can become a buyer, client or subscriber. SEO can be categories into two major sections, paid and unpaid or free and most of the agencies providing SEO in Essex offers both services.

Free or unpaid SEO is often called SEO, natural SEO or organic SEO. If you inspect a search result page for any query, you will see multiple entries at the top of the page which has a small 'ad’ marking on them. After that, there are approximately 10 results which don't have that marking. These are the organic result. The aim of organic SEO is the get the website included among these 10 results.

Other unpaid digital marketing channels might be unpaid social media promotion and email marketing. Video marketing, unpaid inbound content marketing and online reputation management are some of the more niche unpaid SEO techniques.

Among the paid SEO, there are majorly two segments, the search engine paid promotion and social media paid promotion. The 2-4 search results at the top of the page which has the ‘ad’ marking, are actually paid results. Companies need to pay for these slots and judging on many aspects, a few are displayed for the search phrase. On social media, certain posts are promoted and sent to millions of users in the paid promotion.

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Ecommerce Web Design is Different from Usual Web Design

Ecommerce is the future of business and thus, creating ecommerce portal is such a lucrative job. The ecommerce portals are different from the usual websites because they are like online shops which sell products and services to millions of buyers from all over the world. Your web design, thus, plays a very important role because that decides whether or not they will end up buying from your website.

You must be having a sales target and you must be serious about the ecommerce portal. Thus, a professional looking website is a must. This is why you need to choose your design and designer wisely. An ecommerce web design shall cost you more than a normal website design but it’s an investment you are making. A well-designed website will surely attract more customers.

•    In ecommerce website design, the functionalities, the sales conversion ratio and the design flow of the site are important elements.
•    The homepage of the website is the entrance to your website, you should ensure that you use the best graphics possible and rich text to entice customers in.
•    Please make sure that your actual product page is pleasant to the eyes. The online sales domain has tough competition and your website needs to fight against global sellers.
•    The technical sides of the website is very important as well. The website needs to be user friendly but the pages should load fast, the payment and shopping should be swift yet safe because there is no point in having spectacular look if the thing doesn't work. In the online domain, it only takes a few clicks to go to the next website.
•    Do not believe that flashy graphics are actually great for your website. Your website might end up looking great but not really successful. You haven't created a website to entertain your clients, you have products to sell to them. You should have an effective website deigns, instead.

There are many agencies who can do the design as per these points but you should look for a local agency because you can actually meet them and put your ideas forward. They can better understand the customer demography and your ideas as well. Thankfully, many web design companies provide ecommerce web design in Essex. You should find one who offer constant support and maintenance for your website because you don't want your website down at any time.

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Find A SEO Company Which You Can Trust

Properly done search engine optimisation can bring the website to the top of search result page when a person searches for a service or product without looking for any particular website. The idea is to help people to find a proper result, a service or a product from a particular company, when they are not looking for any particular company or are unaware of the companies who sell that product or service. There can be a hundred ways of increasing the ranking in SEO but the approved methods are a handful. These methods are often called white hat SEO. The idea here is to make the websites friendly towards the search engines so that the engines rank the website high for particular queries.

It is not uncommon to plan to hand over the SEO duties to a more specialised agency and that has multiple advantages as well. However, the market is full of shady players who defraud the clients who need SEO campaign. They mostly target the small and local businesses because they can get away with those. How, then, one finds a legit and trustworthy SEO agency on the internet?

It is actually easy to find the reputable agencies. Open your browser, go to a search engines and search for a SEO agency. The top few results are the paid results which are marked and you can ignore those results. Then, you can find lots of good agencies listed on the page and they are really dependable agencies because they rank. Had they not known SEO, their own site wouldn't have been ranking so high, isn't it? If you are looking for a local agency, you should search for SEO Company Essex or whatever your location is.

Sometimes, people who represent various SEO companies or at least, claim to do so, send our email newsletters to probable clients. These agencies offer special rebates and other enticements in the email. However, it would be wise to simply ignore these messages. If an agency is claiming to be the best in SEO, why does it resort to emailing random clients instead of ranking on the search engine result page? If they are not trusting their SEO skills, you shouldn't trust that either. The same can be said for the paid results which appear at the top of the result page. They pay to get those spots, which mean, they aren't confident of natural ranking either.

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Corporate Houses Need Professional Websites

Many people web design services locally when they start their business. A good web design company can improve the performance of an existing site as well as build a fully functional website from scratch, while maintaining the visual appeal. When we think of website design, we tend to think of it as a template. However, the real design is much more comprehensive and it attracts thousands of clients to your website. Every corporate house needs a professional looking website which completely caters to the needs of their users. Thus, corporate websites are designed based on what the customers wish to see on the website and not what the CEO might want.

Every agency who offer web design in Essex or London, also offer complete overhaul of an existing website as well. It starts with creating a new and dynamic model for the website and then by optimising the performance of the website. Many corporate houses need rich texts and audio visual elements on their website. The graphical transition between elements should be smooth. Many corporates need online shopping carts integrated on their website while some other want content management system. All these modules, elements and strategic placements keep the website interactive, engaging and interesting for the users.

If a complete overhaul of the website is not needed, you can improve it through different enhancements to the existing look and feel of the website. Custom logo design is a great way to create brand awareness and transmit your mission and vision statements to the users. Most of the web design companies also offer logo design services. They will either work on your existing logo or create you a completely new logo which goes well with your business. These small changes reflect your professionalism and that's something which every client would want to see in you.

Template designing is another oft required services for the corporate clients. If the client is planning to build a professional portal or website, the interface for that should completely converge with the client’s professional identity. There are thousands of ready-made templates to choose from and these agencies are adept at building bespoke templates as well. If you want some modifications on a purchased theme or template, they can alter the elements to meet your needs. Moreover, these agencies are established platers who offer complete support and maintenance for the templates they provide.

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3 Points To Choose The Best PPC Agency

There are a lot of PPC agencies to choose from and each of them has some kind of USP. Before you choose a PPC agency to handle your companies paid advertising, you need to know how to judge them and select the one for yourself.

•    You should ask for client list and recommendations they received. The PPC agency should have a decent past record to brag about. While some of these data might be confidential, they should be able to provide an overall figure and percentage of success so that you can judge how efficient and capable they have been of delivering the desired results.
•    What is one thing they have which their competitors doesn't have? Any good PPC agency in Essex should be dedicated to the causes of their clients. There are some PPC agencies who undertake every case with a new and different approach so that you don't end up being just another client.
•    Please check how do they charge for PPC campaign management. You should know all the different charges they will post. Will there be a set up fee and a management fee? Do they base their charges on your budget, as a percentage? If the campaign management fee is exceedingly high, you should ask them the reason. You should know all the taxes and rebates you might expect. You should insist for a detailed written bill over a verbal commitment.

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