Wednesday, 26 April 2017

Creative Web Design Will Take You Far

If you take the bold move and hand over your web design duties to a creative web design agency over a more traditional web design agency, you get a certain edge in the eyes of your potential customers, over your competitors.

Traditional web designers place the utmost importance on creating a site which functions properly and contains the message which is needed. Now, in the days of Web 2.0, more agencies are entering the online market and they are looking for more creative ways to announce their presence.

Creative web design is not something new, it is an advanced version of what existed. However, instead of caring about the functionalities and the contents only. A huge importance has been placed on the aesthetics of the site as well, on how the website looks. This visual wow factor will capture the fancy of the visitors and impress them more. It will help them to distinguish your business from your competitors.

Think of a signboard on the side of a road which has beautiful images, designs and an attractive message and compare it with another which has a name and a number. Even if you see both, you will remember the visually pleasant billboard, simply because it was creative enough to catch your attention. 

Similarly, try to visualise two different websites with one offering the texts and basic navigation to the users and the other who has a beautiful header image slider with perfectly done button, followed by a motley of videos, animations, texts, infographics and more. The difference in the impressions they make is huge and people will not even remember the first website, in all probability.

Approximately two decades back, many agencies who provided web design Essex realised the importance of the internet and modern websites. Many of these agencies started to look for employees who can deliver these solutions and started to train other employees to become a full-fledged web design agency.  What they didn't realise that the visually appeal is not the only thing and they also need to deliver the functionalities and the content like previously.

In other words, a creative web design agency is worthless if they are unable to convert the design into proper coding. It is a commonplace issue with inefficient coders when they can't bring to life which the designer have created. If this is not taken care properly, a crippled website will be born.

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