Do you need more customers for your business? And you don't know where they are or what they are searching for? Then obviously you don't know how can you attract them to your website or store either. Is there a way to find customers who are actually searching for the product or service you offer?
The answer to
all these questions is, pay per click marketing, which is often abbreviated as
PPC.
Customers,
nowadays, use online search to find anything and everything. Way back in 2008,
the internet overtook Yellow pages as the source of information, even for local
services or products.
So, you must
be there when the customers are looking for you. There are two ways to present
yourself, SEO and PPC. While SEO is free, at least the search engines don't
charge you, it takes a long time to reflect and there is no surety.
PPC campaigns are paid advertisements, on the other hand, and these results are displayed on the same page with organic results. However, the top three results are often PPC results, attracting major traffic.
PPC has the
advantage of instantly appearing on the search result page as well. Any decent PPC agency in Essex can do it for you. However, even the
best SEO agency will take 3-6 months to bring you to the top place.
A PPC campaign
will instantly increase your customers. In fact, even before the SEO traffic
starts to arrive, you can have a steady sales channel, depending solely on the
PPC traffic.
There is a
golden chance that both your PPC result and SEO result can appear on Google and
studies have shown increased CTR (click through rate) for both of them.
To tilt the
balance in favour of PPC, studies have shown that n certain industries the
conversion rate of PPC traffic is up to 50% more than SEO traffic.
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