Build A Great Website, Not An App

Mobile app is for companies who are looking to facilitate their customers with the most user-friendly and the easiest way to access their online services. However, do we need app for everything? I wonder would we really want to install an app just because I need the service one time? This is a question even the companies should wonder about.

For example, Uber is a taxi booking service which we will need on a regular basis and it makes sense for the users to install this app. However, a packers and mover, a relocation specialist, is a service not needed many times for a user. Would he be installing this app just because he needs to use it once in every two years? Doesn't make any sense.

Enter responsive web design. Responsive web design is for companies who are confident of getting mobile traffic. This is way more beneficial for the companies who want to offer services or sell products to users which are not frequently used. Mobile browsers have improved greatly and even the bigger players like Mozilla Firefox have a very prominent web presence. Combined result, websites are rendered beautifully and every web functionality can also be used on the mobile.

Finally, don't think getting these websites to work is a tough ask. Many agencies are providing excellent web design in Essex. So, if you are a company, offering a product or service which is not needed often by the user, build a great website, not an app.

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Use SEO to Boost Your Online Revenue

The importance of SEO lies in increasing the number of leads for the business and they do it by increasing the ranking of the website for popular keywords on the Google search engine ranking page. Every company would want to decrease the marketing cost and increase the revenue at the same time. A good SEO strategy would do this for you. However, to get your SEO strategy really going, you need the help of a professional SEO agency. A holistic agency is always a better choice because they would provide you with everything you need for the SEO. It would reduce the cost and the effort significantly and will help you obtain result with little effort.

While digital marketing has become commonplace and reliable method of increasing your revenue, it should be properly executed for you to see the result. A holistic SEO approach is the key to this and these integrated SEO agencies should be able to do the job for you. Here are three things which you should expect from these agencies. Thankfully, it’s easy to find such a SEO agency in London.

Planning: They would lay out the whole SEO strategy for you, long-term and short-term. A good strategy is the best starting stone for any SEO campaign to succeed. Your chosen agency would consider your goal, your present situation and also do in-depth competitor analysis to tell you what you need to do, exactly.

Technical Analysis: The agency would also scan your site minutely for all the flaws and faults. That will determine and identify the areas which need improvement for the search engine to rank you better. It would also tell you the aspects where you need to improve for a better user experience. The Call to Action buttons are often overlooked but a small change in these can go a long way and dramatically change the revenue from the website. The audit will also ensure that the technical issues are dealt with, including image Meta, Meta tags of the pages, title tags, snippets, Google Analytics code integration, AdWords code integration and more. 

Web Development: Whether you need a new website or you need to modify the existing website, these agencies would help you in both. All of these agencies have their in-house web developers and designers so they can implement these changes once you approve. Professional web design is often the first thing your customers would notice, even if subconsciously.

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Importance of SEO for Online Profitability

It is really necessary to obtain a good SEO service to take your business forward and stay afloat in a fiercely competitive online arena. When it comes to optimising the site for a long term profitability, there is no substitute of SEO. For best results, you should use professional SEO companies who have proven records. SEO is all about customising and changing the features of a site to make it more search engine friendly.  Therefore, you need a properly experienced SEO manager who has a keen sense of SEO to optimise your website. Any business can receive a boosted ranking from a properly executed SEO campaign and consequently increase its revenue and profit.

Websites need to be visible to the users so that they can come and use the website for the services and products the website is to offer. This happens when the website is ranking on the first page for a particular keyword which the user is searching for. Then the user can click on the search result and arrive at the website. Therefore, the site needs to rank on the search engine result page prominently, for multiple good and popular keywords. There are several parameters which Google judges to decide the rank of a website. These include good content, ethical SEO methods, backlinks and the design of the website. Only a professional agency can help you with all these. Thankfully, there are several agencies providing professional SEO services London.

With the help of these SEO agencies, your website can meet the requirements of the visitors as well as the search engines. It helps you to design the website, for the visitors and the search engines. It also helps you to create relevant high-quality content which is meaningful and helpful to the visitors. These modifications make the site more likeable. As a result, increasing number of visitors visit your website.

To stay ahead of the competition and earn more profit, it is utmost important to have a good search engine ranking. But, handling the SEO campaigns yourself can be daunting as you need to spend hours to maintain the site and fix different issues. You might not be experienced in these type of jobs either. You might not have the time or the skills either. Most importantly, why would you spend time on this when you can spend that time in maximising your profit! 

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How To Choose SEO Company In London

SEO companies are everywhere. It is difficult to choose one when there are so many options to choose from. However, there are some traits which a good SEO company would demonstrate and we should spot those to segregate the good ones from the bad ones.

Google certified: when your aim is to rank on Google search result page, could you find a better alternative to someone who is certified by Google to work on your website? Any good SEO company would have multiple Google certified managers to take care of your website. Moreover, the agency itself would be Google certified partner and your website would be in safe hands.

White-hat SEO: how would you know that these agencies are not employing forbidden techniques to improve the ranking of your website? First sign to spot that would be how much time are they asking for your website to rank. SEO is a time-consuming process and nobody has a magic formula to take your website to the top, instantly. So, if someone is claiming that and showing evidence of doing it, they are probably using techniques which are forbidden by Google. These techniques work for a very short term and have a very high risk in the long term. Avoid those websites who claim to perform miracles for you.

Costing: While SEO is time-consuming, the whole process is not very costly. The fierce competition ensures that even the good agencies keep their services affordable. Do not pay an extravagant service charge to any company, no matter how good they claim to be.

Past records: a very important sign of the capabilities of the agency would be their past record. The record should include the original rank of the client website, the improved rank and should be totally verifiable. The agency shouldn't hesitate to give you the contact details of their clients for you to verify the records.

Reporting format: While most SEO agencies would send you weekly and monthly reports, mostly including the ranking of your website for different keywords, the good ones will also send you actionable insight so that you know what steps you need to take to ensure your ranking.

Using these tips you can choose a good SEO company London who can take your website to high ranking. Enter a contract with them only after you have verified them completely and been satisfied with their reputation.

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