Two Features of Properly Designed Logos

A logo is the symbolic representation of the ideas, values and nature of business of any company. The purpose of any logo would be to create an impression about the company in the perception of the people. A common man should be able to form some idea about a company from the logo itself. Thus, the logo design is an important step in creating brand awareness for the company.

Contrary to the popular belief, a logo needn’t be a piece of art in design. A logo doesn’t need to be the display of designing skills of the designing agency nor does it need to follow the latest designing standards. Logo is made up of elements which represent the company. It should be unique, different and memorable design, that’s all. Thankfully, a few agencies are doing great logo design in Essex.

Unique Design

A logo should be really different from the other logos in the same business so that when someone sees the logo, he can remember your company, without confusing your company with any other company of the same domain. In fact, experts advice you not to follow the latest design trends as many companies would follow those and all of you would come up with similar looking logos. Concentrate on creating a really timeless logo which would defy age. Even 80 years after the company came up with the logo, the three pointed star of is still the logo of Mercedes-Benz. The world has changed so much in the last 80 years but the logo is still the same and is instantly recognizable.

Experts also forewarn against getting influenced by the logo design of another company as you might end up in the court for copyright violation. If you manage to avoid that, your logo will still not stand up as a unique symbol and your target customers will have difficulty in remembering it.

Adaptable Design

We have so many publicity materials around us, from visiting cards to websites, brochures, magazines, letter heads and seals, a well designed logo would look great on all of these materials. If the logo has some printed words on it, the words should be readable on all of these forms. However, the words shouldn’t be overwhelmingly large because that you dilute the design aspect of the logo.

You can see how the logos of big companies like IMB, HP, BP, Coca Cola and more are compact and adaptable across every publicity material.

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3 Principles of Infallible Web Design

Having a website can present your company to the world. You can offer your services and products to the world as well. You can rely on the revenue generated from this channel. However, a great web design is required for you to reap these benefits.

In this article we will discuss three important features of every successful website. If these principles are followed, you are assured to receive a great website when the project ends.

Firstly, the users will start on your website with the homepage and thus, your homepage should be impeccable. The homepage should be appealing to the user, should facilitate intuitive navigation and should load fast enough to keep the user interested in your website.

One thing you should avoid at all costs and that is the annoying pop-up page. These pages are meant to welcome the user but experience tells us that they do more harm than good. They might say “Welcome to our website” but in reality, you are annoying the user because he needs to close a meaningless page to get moving. This page has no benefit from the SEO angle either. Instead, you should allow the user to be comfortable and start with the homepage.

The second thing should be avoidance of banner advertising. After you have selected a nice design for your website, you might get tempted to use banner advertising and earn some extra income. These advertisements don’t look good on any professional website. While many companies still use these ads, they have lost their relevance long ago. They might be advertising your competitor’s products directly on your website. You can imagine what harm you might do to yourself by displaying these advertisements.

Once you have resisted the temptation of inserting banner ads or pop-up pages, and, of course, have created a beautiful homepage, it is time to move to the next topic and that would be navigation. Navigation on the website should always be intuitive. If the user doesn’t know how to surf your website or can’t find his way to your products or services pages, the website becomes worthless. They will simply exit your website and you will not be able to convert them.

Many agencies provide web design in Essex but not all of them are equally efficient. You should discuss your website building project with a few of them and choose the best one for yourself.

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Three Traits of Highly Successful SEO consultants

There are so many SEO consultants available but how to choose one? We will discuss three traits of SEO consultants which differentiate the good ones from the great ones.

Firstly, the SEO consultant should eagerly understand your business, the motto, the aim and the vision. It is widely acknowledged that before laying out the strategy of success for your business on the internet, the consultant should have a sound understanding of your business. Only after the SEO consultant has a clear understanding of the marketing goals and the overall business of the client, he can formulate a strategy of success and a winning SEO campaign.

If the consultant understands what you want to achieve via your online campaign, creating a successful SEO campaign would be easy for him. Otherwise, your SEO campaign would be no better than the proverbial headless chicken.

Secondly, the SEO consultant should have a holistic knowledge of the SEO practices ideally, he should understand concepts of business, including business objectives, demographics of target audience, marketing strategies, media mix & flight dates, messaging, creative considerations, success metrics, methods of measurement, and dependencies.

However, apart from those, he should have sound understanding in his core expertise areas. He should understand natural SEO, email marketing, paid campaigns, online reputation management, social media marketing, content creation and marketing, conversion optimisation, landing page optimisation and more. A knowledgeable SEO consultant can properly guide your online marketing campaign. There are some SEO consultants in Essex who can be named in this regard.

Thirdly, the SEO consultant should have brilliant verbal and written communication skills. He would be charged with the duties of monitoring and reporting and he would provide the clients with the status of the SEO campaign.

He should be able to make lucid suggestions on how to improve traffic or how to drive conversion. A month’s reporting should be enough to judge the consultant. Constant, clear and concise verbal and written communication sets a great consultant apart from a decent one.

If you are looking to drive your sales and improve the user behaviour of your website, you need a SEO consultant. Please don’t engage the first consultant who impresses you but check him out on these three criteria. If he passes these tests, you can engage him for a trial period. Once he meets your expectations, you can sign a permanent contract. Talk to his existing clients to get a better idea of his capabilities.

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Differentiate Between Good And Shady Digital Marketing Agencies

There are more than 3.5 billion internet users all over the world and UK alone spends more than 1.5 billion minutes online. Brits spend more than £100 per month online, on an average, and the online market is over £50 billion now. Thus, an online presence is compulsory now, for the success of online business. The most used way to get noticed and discovered online is by enlisting your website to the Google directory. However, any decent digital marketing agency from London would tell you that you need to be on the first page of Google to get noticed as nobody goes to the next pages.  And to achieve that, you need digital marketing.

If you wish to be successful online, being on the first page of Google is essential. There are no secrets and second opinion about this. Shady agencies might try to convince you that SEO is a niche market and only they have the secret recipe to take you to the first page of Google. However, Google has clearly mentioned the best practices for SEO and following those is enough. Anything else is simply dishonest tactics to get you as a client.

A decent digital marketer will have transparent and accountable methods. They will employ only the best practices and would try to pull a trick. They will also send you actionable insights instead of, or in addition to, weekly reports. They will set up clearly defined objectives before launching the campaign and will achieve those over a course of a few months.

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