Thursday 2 February 2017

Differentiate Between Good And Shady Digital Marketing Agencies

There are more than 3.5 billion internet users all over the world and UK alone spends more than 1.5 billion minutes online. Brits spend more than £100 per month online, on an average, and the online market is over £50 billion now. Thus, an online presence is compulsory now, for the success of online business. The most used way to get noticed and discovered online is by enlisting your website to the Google directory. However, any decent digital marketing agency from London would tell you that you need to be on the first page of Google to get noticed as nobody goes to the next pages.  And to achieve that, you need digital marketing.

If you wish to be successful online, being on the first page of Google is essential. There are no secrets and second opinion about this. Shady agencies might try to convince you that SEO is a niche market and only they have the secret recipe to take you to the first page of Google. However, Google has clearly mentioned the best practices for SEO and following those is enough. Anything else is simply dishonest tactics to get you as a client.

A decent digital marketer will have transparent and accountable methods. They will employ only the best practices and would try to pull a trick. They will also send you actionable insights instead of, or in addition to, weekly reports. They will set up clearly defined objectives before launching the campaign and will achieve those over a course of a few months.

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