Monday, 30 January 2017

Build A Great Website, Not An App

Mobile app is for companies who are looking to facilitate their customers with the most user-friendly and the easiest way to access their online services. However, do we need app for everything? I wonder would we really want to install an app just because I need the service one time? This is a question even the companies should wonder about.

For example, Uber is a taxi booking service which we will need on a regular basis and it makes sense for the users to install this app. However, a packers and mover, a relocation specialist, is a service not needed many times for a user. Would he be installing this app just because he needs to use it once in every two years? Doesn't make any sense.

Enter responsive web design. Responsive web design is for companies who are confident of getting mobile traffic. This is way more beneficial for the companies who want to offer services or sell products to users which are not frequently used. Mobile browsers have improved greatly and even the bigger players like Mozilla Firefox have a very prominent web presence. Combined result, websites are rendered beautifully and every web functionality can also be used on the mobile.

Finally, don't think getting these websites to work is a tough ask. Many agencies are providing excellent web design in Essex. So, if you are a company, offering a product or service which is not needed often by the user, build a great website, not an app.

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