Two Challenges Faced While Ecommerce Website Designing

If you are planning to come up with an ecommerce website, the most difficult part would be the design or planning of the site. The technical back-end of the website is surely important but if nobody is planning to buy anything from you, the solid back-end is for no purpose. Buyers will only want to buy from a website which looks professional, has intuitive navigation and clean. The design should concentrate on making the buying process a smooth experience for the visitors. So, basically, while designing your ecommerce website, you face two challenges, time and money. We will discuss these two challenges here.

1st Challenge: Most people don't know where they can find a reliable agency for ecommerce website design in Essex. Most often, they start with asking their family, friends or relatives, the natural network we have. This approach is perfect and you can find a good agency via this. People tend to rely and trust an agency which comes recommended from a contact. However, this approach is old and with globalisation you might miss a good overseas agency which your contact would surely be unaware of.

2nd Challenge: Website design is only look and no feel, you can't touch, smell or taste it. Thus, conveying the idea to a designer becomes challenging. You might find it hard to explain the exact visual affects you want in your website. Communication with the designing agency is our 2nd challenge.

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The Versatile Aspects of Graphic Design

If you want to get your business ahead of your competitors, you need to build a website which is well designed. There are so many different web design companies in the world but the success or the failure of your business depends on it and thus, you can't compromise on quality here. There are many web design companies in Essex who also provide related services. They build different types of websites including ecommerce, social media, news aggregator, personal websites and more using different technologies like WordPress, HTML, PHP and other. They also provide internet marketing, server or hosting solutions, domain registration and website maintenance services. However, in this article, we will discuss their designing abilities. Most of these agencies also offer graphic design in Essex as well.

Graphic design is an integral part of website creation because even before the web developer starts to code the website, the website needs to get designed. Here the expertise of graphic designer comes into play. They would sit with the clients multiple times and understand the vision of the client. Then they will design the complete website, every page of it. These pages are not created as one element, however. Each of the elements, like the banners, the logo and the designs are differently designed and then they are brought together to create the excellent end product. If the client likes what he sees, the web developer starts to code the website.

Now, even though the duties of a graphic designer comprises both logo design and banner design, not every designer is good at designing everything. This is why the agencies keep multiple designers on their payroll because they need to design everything for their clients. Logo design is encapsulation of the business mission and vision into a tiny image while banners are elaborate and often are promotional in manner. Banners also contain many words. While some talented designers can do both equally well, that is not the general case. 

A good graphic designer will also remain open to newer ideas even after he has designed something. They would be flexible enough to incorporate the inputs from the client. Many designing agencies give three free iterations which means the client is free to suggest changes thrice. After that, the final product is selected. If the client still wants to change his idea, he might need to pay for that.

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Spot The Good SEO Companies Easily

SEO stands for search engine optimisation and when it is properly done, it allows the website to show up on the first page of a search engine result page when someone searches for a product, service or even information which the website carries. The idea is to make people aware of a website which sells something which the searcher is looking for, without naming any particular company. This searcher would then get a lot of websites who offer what he is looking for. There are so many methods and tricks of SEO but some of those are highly recommended by Google. These techniques are called white hat SEO. These techniques are for your website to rank higher on a Google when people look for something which is related to your site.

Many a times a company hands over the SEO duties to another agency or SEO company. However, there are some shady SEO players who would take these inexperienced clients, especially the small and new businesses, for a very expensive ride. How do you then spot a company who provides SEO in Essex because on the surface they all look alike.

Sometimes these SEO companies, the good ones and the bad or the fake ones, try to opt for email marketing where they send you emails containing special offers regarding their SEO packages. You should ignore such emails once you receive those because if they are so good in SEO, why wouldn't they rely on the client finding them on Google search engine result page while looking for SEO agencies and why would they need to resort to spamming the mailbox of the client! This obviously means that their own websites don't perform very well on google and thus, they can't get you the ranking they promise on those emails. The same is true if they are advertising their services via the paid model. They might be good for pay per click campaign though, even though they are not there for the SEO.

You should also completely avoid SEO agencies who come up with offers like top positions for certain number of keywords. All the modern search engine result pages offer personalised search results which means the search result is different for different persons. There is no absolute ranking and thus, this is a completely misleading statement. Google takes multiple things into account before showing the search result to any searcher.

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What To Look For In A Web Designer

If you choose the right decision about the web designer you are about to hire that could potentially change the course of your business. In fact, if you get it wrong, the decision might backfire and you can end up losing thousands of dollars. Not only you need to redo the whole thing but your business reputation might take a beating as well. Many companies made wrong decisions and repeated it and finally went bankrupt. Many other simply gave up the idea of having a good website because they felt it can't be done.

The website is a potential source of income for many companies but only if it is built right. Now every web designer knows how to create a professional looking website which converts the visitors into real customers by influencing them in the right way. If you want to save a lot of hassle then you need to hire such an Essex web design company who know how to build a business website and also understand the basics of internet marketing.

When you are building a website through a professional business website creating agency, you need to consider a few things.

Do they understand how the search engines work and what it takes for a website to be on the first page of Google search engine result page?  Can they help you to set up a PPC (Pay Per Click) campaign for your website and run it? Can they create contents which not only rank highly on the Google result page but also can entice and satisfy the visitors? Do they understand your exact requirements behind the website and where you want to see your business in near future? If no, have they made conscious effort to sit with you and understand that? Do they know of the multiple popular channels of internet marketing including social media marketing, search engine optimisation, email marketing, pay per click marketing, content marketing, video marketing and more?

Don't just rush into a decision and select a web designer in Essex as your business needs a great website to survive in this competitive market. You should take your time and hire a web designer who will want to understand your requirements and build a website which will add great value to your business in the years to come. This website will open up a completely new revenue channel for you. 

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What Makes It A Good Graphic Design?

Graphic designing is creating the front end of the webpage, generally, the page we see as the user. Coding is done beneath this layer and we don't encounter it, unless we go looking for it. Like every other thing, this can be done well or badly.

There are several factors to consider before you pass your verdict. Firstly, you should see how it looks at the first glance. Remember, your visitors would decide about it with their first glances as well so trust your feeling and discard it if you don't like the first glimpse. The first impression is the last impression and you wouldn't want to risk challenging that adage, especially when your revenue is at stake.

Secondly, see of the most important button, the revenue making button, the proverbial BUY NOW button is the floating above others as the most prominent button. If yes, then the designer has done a good job. Any decent graphic designer in Essex would first think out the revenue making button before designing the rest of the page around it.

Finally, see if the page is loading quickly. Many designers lose count of the page size when they overdo the designing. By adding too many heavy elements on the page, they make the page too heavy and it doesn't open fast enough. With mobile users on the rise, you must make the page load faster because these users are more impatient than the desktop users.

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Web Design is All About Usability

Web designing is not about how it looks, it's all about how it (the website) functions. If you don't agree, you are disagreeing with Steve Jobs, who made this comment while defining design in general. Thus, a beautiful looking website is not essentially a well-designed website, unless of course, it has the functionalities the user would desire and a navigation which needs no guidance. This is not understood by many web designers and often, many website owners as well. There are many web designers in Essex who would deliver a good-looking website, thinking they have done a great job. Thankfully, some other agencies understand the real meaning of effective web design and deliver websites where the users and visitors can be at ease. This, consequently, leads to better response from the users, which is, often, increased sales.

Think again, a beautiful webpage which looks stunning with all the animation but has no option to go back to the homepage, how would the user feel? This might be too simple an example, but you get the sense. Or, think of a website where there are so many designer features that the BUY NOW button loses the prominence. You wouldn't want that website for yourself, isn't it? Thus, web designing is not only making the website beautiful, it is making the website simply more user-friendly. If this is achieved, which can be checked via heat maps, the web designer has done a good job. 

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HTML5 Is Changing How Web Functions

Web designing has come of the age since the advent of HTML5. HTML5 is not just an upgraded version of the traditional HTML.  This is actually a very revamped version of HTML. For a starter, it has reduced the dependency on several other technologies, most notably CSS. This means many designing features, for which CSS functions were to be called can now be implemented using HTML functions directly.

One big advantage is how HTML5 can play audio and video by itself which means the days of the old and buggy Flash is almost gone. If you remember, Apple ditched Flash long ago, Microsoft also chipped in with Silverlight and now, modern browsers like Firefox allows you to play videos on the browser using inbuilt HTML5 functions. YouTube is also offering videos in HTML5 format. Some very rarely used functions of HTML has been deprecated to keep the things light.
 
You can see this change reflecting in the web designing field as well. Almost all the agencies offering web design in Essex are offering HTML5 based websites to their clients. Apart from the less dependency on CSS, which means they can troubleshoot more easily, they can now deliver responsive websites more easily. Now, responsive websites are here to stay because the number of mobile devices which are being used to access the internet is growing faster than expected. They need to cater to this mobile crowd and the easiest way is, again, HTML5.

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