Sunday 2 April 2017

Why Google Updates Hurt Certain Websites

Google updates come in different effects and names. There is the panda update which was targeted against websites which copied content from others or simply used flimsy content which is either too less or offer no value to the customers. Google Penguin update, on the other hand, punishes websites for creating unnatural links. If a website creates links on dubious websites or engage in link exchange or use the services of link farms, Google Penguin would surely demote the site. In short, Google tells us two things, build quality links from reliable, relevant and authoritative websites and offer rich, informative, fresh and long content to the visitors. Following these two factors, anybody can succeed in SEO.

In fact, these are the two prime activities of good SEO agencies, apart from technical SEO. While innumerable companies offer SEO in Essex, not everybody follow these guidelines. They engage in any or both of these practices for immediate success (or due to their habit of 2010 which they can't get rid of) and eventually make your website a rip This is why you should seek reliable SEO agencies because they would not engage in these activities and your site will never be exposed to the wrath of Google.

In 2017, SEO runs of good content and quality of the link building. Your SEO agency should have great content writers who can create attractive and informative web content for your site and link builders who judge a site in many matrices before building a link there.

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