PPC is changing rapidly. The techniques and the display preference form Google, both are changing and the experts must keep up with the pace to keep their PPC campaigns relevant. We shall discuss the few recent changes in PPC in this blog. Firstly, PPC now offers remarketing. Remarketing means getting lost customers back. On a slightly elaborate note, if a customer slips away before completing the purchase process on your website, Google will mark that client and whenever he visits a website where Google can display ads, Google will show your...
SEO by h1SKS Web Studios
Connect with h1SKS Web Studios, one of the leading SEO agencies in London for organic SEO services. Our team, professional approach and command over the subject make us a reliable name in the industry.
Friday, 30 June 2017
Two Major Sections of SEO
SEO stands for search engine optimisation and it leads to better online presence. In other words, it improves the ranking of a website on the search result page so that when people are searching for something which the website offers, they find it via online search and can become a buyer, client or subscriber. SEO can be categories into two major sections, paid and unpaid or free and most of the agencies providing SEO in Essex offers both services. Free or unpaid SEO is often called SEO, natural SEO or organic SEO. If you inspect a search result...
Ecommerce Web Design is Different from Usual Web Design
Ecommerce is the future of business and thus, creating ecommerce portal is such a lucrative job. The ecommerce portals are different from the usual websites because they are like online shops which sell products and services to millions of buyers from all over the world. Your web design, thus, plays a very important role because that decides whether or not they will end up buying from your website.You must be having a sales target and you must be serious about the ecommerce portal. Thus, a professional looking website is a must. This is why you...
Find A SEO Company Which You Can Trust
Properly done search engine optimisation can bring the website to the top of search result page when a person searches for a service or product without looking for any particular website. The idea is to help people to find a proper result, a service or a product from a particular company, when they are not looking for any particular company or are unaware of the companies who sell that product or service. There can be a hundred ways of increasing the ranking in SEO but the approved methods are a handful. These methods are often called white hat...
Corporate Houses Need Professional Websites
Many people web design services locally when they start their business. A good web design company can improve the performance of an existing site as well as build a fully functional website from scratch, while maintaining the visual appeal. When we think of website design, we tend to think of it as a template. However, the real design is much more comprehensive and it attracts thousands of clients to your website. Every corporate house needs a professional looking website which completely caters to the needs of their users. Thus, corporate websites...
Thursday, 1 June 2017
3 Points To Choose The Best PPC Agency
There are a lot of PPC agencies to choose from and each of them has some kind of USP. Before you choose a PPC agency to handle your companies paid advertising, you need to know how to judge them and select the one for yourself. • You should ask for client list and recommendations they received. The PPC agency should have a decent past record to brag about. While some of these data might be confidential, they should be able to provide an overall figure and percentage of success so that you can judge how efficient and capable...
Monday, 29 May 2017
Two Challenges Faced While Ecommerce Website Designing
If you are planning to come up with an ecommerce website, the most difficult part would be the design or planning of the site. The technical back-end of the website is surely important but if nobody is planning to buy anything from you, the solid back-end is for no purpose. Buyers will only want to buy from a website which looks professional, has intuitive navigation and clean. The design should concentrate on making the buying process a smooth experience for the visitors. So, basically, while designing your ecommerce website, you face two challenges,...
Wednesday, 24 May 2017
The Versatile Aspects of Graphic Design
If you want to get your business ahead of your competitors, you need to build a website which is well designed. There are so many different web design companies in the world but the success or the failure of your business depends on it and thus, you can't compromise on quality here. There are many web design companies in Essex who also provide related services. They build different types of websites including ecommerce, social media, news aggregator, personal websites and more using different technologies like WordPress, HTML, PHP and other....
Tuesday, 23 May 2017
Spot The Good SEO Companies Easily
SEO stands for search engine optimisation and when it is properly done, it allows the website to show up on the first page of a search engine result page when someone searches for a product, service or even information which the website carries. The idea is to make people aware of a website which sells something which the searcher is looking for, without naming any particular company. This searcher would then get a lot of websites who offer what he is looking for. There are so many methods and tricks of SEO but some of those are highly recommended...
What To Look For In A Web Designer
If you choose the right decision about the web designer you are about to hire that could potentially change the course of your business. In fact, if you get it wrong, the decision might backfire and you can end up losing thousands of dollars. Not only you need to redo the whole thing but your business reputation might take a beating as well. Many companies made wrong decisions and repeated it and finally went bankrupt. Many other simply gave up the idea of having a good website because they felt it can't be done. The website is a potential source...
Wednesday, 10 May 2017
What Makes It A Good Graphic Design?
Graphic designing is creating the front end of the webpage, generally, the page we see as the user. Coding is done beneath this layer and we don't encounter it, unless we go looking for it. Like every other thing, this can be done well or badly.There are several factors to consider before you pass your verdict. Firstly, you should see how it looks at the first glance. Remember, your visitors would decide about it with their first glances as well so trust your feeling and discard it if you don't like the first glimpse. The first impression is...
Web Design is All About Usability
Web designing is not about how it looks, it's all about how it (the website) functions. If you don't agree, you are disagreeing with Steve Jobs, who made this comment while defining design in general. Thus, a beautiful looking website is not essentially a well-designed website, unless of course, it has the functionalities the user would desire and a navigation which needs no guidance. This is not understood by many web designers and often, many website owners as well. There are many web designers in Essex who would deliver a good-looking website,...
HTML5 Is Changing How Web Functions
Web designing has come of the age since the advent of HTML5. HTML5 is not just an upgraded version of the traditional HTML. This is actually a very revamped version of HTML. For a starter, it has reduced the dependency on several other technologies, most notably CSS. This means many designing features, for which CSS functions were to be called can now be implemented using HTML functions directly. One big advantage is how HTML5 can play audio and video by itself which means the days of the old and buggy Flash is almost gone. If you remember,...
Wednesday, 26 April 2017
Creative Web Design Will Take You Far
If you take the bold move and hand over your web design duties to a creative web design agency over a more traditional web design agency, you get a certain edge in the eyes of your potential customers, over your competitors.Traditional web designers place the utmost importance on creating a site which functions properly and contains the message which is needed. Now, in the days of Web 2.0, more agencies are entering the online market and they are looking for more creative ways to announce their presence. Creative web design is not something new,...
Measure The SEO Campaign Success By Yourself
SEO campaign results can tell you a whole lot of things about your campaign and your website. You need to know the most applicable and beneficial actions and plans for your website for it to be at the top of the search engines. Regular monitoring of the SEO campaign is needed so that you can check the progress of that towards the digital marketing goals. You can do all these by yourself, if you choose to, but if you are a business owner, you have multiple other things to attend to. You might not be able to pay as much attention to it as needed....
Wednesday, 5 April 2017
Internet Marketing Is Changing The Course of Business
While it is easy to say that internet marketing has an effect on the decline of the offline sale, it is not easy to measure the impact simply because before the internet, there was no information highway which opened up such a big market for the companies. Internet marketing has an interactive model and the cost of distributing media and information to the world is abysmally low. Both of these make the channel perfect for every business model, regardless of the size of the business. The credit card companies combined data and realised that the...
Advantages of Hiring an Essex Web Design Company
The economy of the world has changed over the last decade. Whole nobody could have predicted the evolution of the online market and ecommerce which took place, it is seemingly the biggest factor which has influenced the business world the most. The effects of these changes is visible in every part of the world. Essex, for example, used to be known for the agricultural industry and no other industry had any prominent presence in this area. This used to be true even though Brentwood is the origin of Ford cars or Harlow is where all the science,...
Tuesday, 4 April 2017
Custom Design Vs Stock Design: A Comparison
Every web design agency would give you two choices before you select your design, you can choose bespoke design or you can choose a design from the stock of the agency. There are obvious pros and cons of both and we would discuss those. Bespoke design: You get unique design that is for sure. Secondly, you can draw your own design using pen and paper and the designers would bring that to life. When you have unique design, obviously you will stand out. But, firstly, this process takes time because everything is done from the scratch and if you...
Sunday, 2 April 2017
Why Google Updates Hurt Certain Websites
Google updates come in different effects and names. There is the panda update which was targeted against websites which copied content from others or simply used flimsy content which is either too less or offer no value to the customers. Google Penguin update, on the other hand, punishes websites for creating unnatural links. If a website creates links on dubious websites or engage in link exchange or use the services of link farms, Google Penguin would surely demote the site. In short, Google tells us two things, build quality links from reliable,...
Tuesday, 7 March 2017
Social Media Makes World A Small Place for Businesses
In the modern time, communication is has become so easy, thanks to modern technology. The world doesn’t feel like a vast place, filled with geographically separated people. While that is still the truth, it feels like we are living in the same village where we can communicate with each other so easily. People from all over the world has come closer the distances have shrunk so much that anyone is just a click away. In this world, we now have the so-called six degree of separation where any person in the world is has exactly 6 people between him...
Use Graphic Designing Agencies from Essex
Who would want to use a website which is not properly designed? Life is fast paced nowadays and nobody has the time or the patience to withstand a badly designed website, especially when they have alternatives which offer better browsing experience. If you believe that you have conveyed a lot in writing, please note that we simply don’t have the time to go through in-depth articles when graphics can deliver the message effectively and pleasantly. Thus, you need a web designing agency to do your job. Yes, you need a professional because you want...
Thursday, 16 February 2017
Two Features of Properly Designed Logos
A logo is the symbolic representation of the ideas, values and nature of business of any company. The purpose of any logo would be to create an impression about the company in the perception of the people. A common man should be able to form some idea about a company from the logo itself. Thus, the logo design is an important step in creating brand awareness for the company. Contrary to the popular belief, a logo needn’t be a piece of art in design. A logo doesn’t need to be the display of designing skills of the designing agency nor does it...
3 Principles of Infallible Web Design
Having a website can present your company to the world. You can offer your services and products to the world as well. You can rely on the revenue generated from this channel. However, a great web design is required for you to reap these benefits. In this article we will discuss three important features of every successful website. If these principles are followed, you are assured to receive a great website when the project ends. Firstly, the users will start on your website with the homepage and thus, your homepage should be impeccable. The...
Three Traits of Highly Successful SEO consultants
There are so many SEO consultants available but how to choose one? We will discuss three traits of SEO consultants which differentiate the good ones from the great ones. Firstly, the SEO consultant should eagerly understand your business, the motto, the aim and the vision. It is widely acknowledged that before laying out the strategy of success for your business on the internet, the consultant should have a sound understanding of your business. Only after the SEO consultant has a clear understanding of the marketing goals and the overall business...
Thursday, 2 February 2017
Differentiate Between Good And Shady Digital Marketing Agencies
There are more than 3.5 billion internet users all over the world and UK alone spends more than 1.5 billion minutes online. Brits spend more than £100 per month online, on an average, and the online market is over £50 billion now. Thus, an online presence is compulsory now, for the success of online business. The most used way to get noticed and discovered online is by enlisting your website to the Google directory. However, any decent digital marketing agency from London would tell you that you need to be on the first page of Google to get noticed...
Monday, 30 January 2017
Build A Great Website, Not An App
Mobile app is for companies who are looking to facilitate their customers with the most user-friendly and the easiest way to access their online services. However, do we need app for everything? I wonder would we really want to install an app just because I need the service one time? This is a question even the companies should wonder about. For example, Uber is a taxi booking service which we will need on a regular basis and it makes sense for the users to install this app. However, a packers and mover, a relocation specialist, is a service...
Monday, 23 January 2017
Use SEO to Boost Your Online Revenue
The importance of SEO lies in increasing the number of leads for the business and they do it by increasing the ranking of the website for popular keywords on the Google search engine ranking page. Every company would want to decrease the marketing cost and increase the revenue at the same time. A good SEO strategy would do this for you. However, to get your SEO strategy really going, you need the help of a professional SEO agency. A holistic agency is always a better choice because they would provide you with everything you need for the SEO....
Wednesday, 18 January 2017
Importance of SEO for Online Profitability
It is really necessary to obtain a good SEO service to take your business forward and stay afloat in a fiercely competitive online arena. When it comes to optimising the site for a long term profitability, there is no substitute of SEO. For best results, you should use professional SEO companies who have proven records. SEO is all about customising and changing the features of a site to make it more search engine friendly. Therefore, you need a properly experienced SEO manager who has a keen sense of SEO to optimise your website. Any business...
How To Choose SEO Company In London
SEO companies are everywhere. It is difficult to choose one when there are so many options to choose from. However, there are some traits which a good SEO company would demonstrate and we should spot those to segregate the good ones from the bad ones. Google certified: when your aim is to rank on Google search result page, could you find a better alternative to someone who is certified by Google to work on your website? Any good SEO company would have multiple Google certified managers to take care of your website. Moreover, the agency itself...
