With PPC the client expects magic. The tendency is “I have paid you money, now get me the result” as if we have some magic wand. Sadly, no PPC agency in London has that and thus meeting the client expectation might be a tricky job.Know his expectations: See how realistic those are. If they are, then great, proceed to the next step. But if the client is asking for the impossible, then you need to sit with him and talk to him. Get a clear idea about his goals. Restate the expectations: Once you and your client have a mutual expectation statement,...
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